Mobile Pop-up Shops

No matter how big or small your brand is, a mobile pop-up shop spreads word of mouth and connects you with potential customers near and far. With RMNG’s network of over 18,500 mobile small business partners, we can activate in every corner of the United States, bringing your brand face-to-face with markets you always dreamed of exploring but weren’t sure how to get started. We create experiences that are extremely shareable for brands of all shapes and sizes.

A mobile pop-up shop is defined as a temporary physical retail space set up where potential customers will be. The format can be anything from walk-in Airstreams to pop-up store trailers, glass trucks, food trucks, and more.

We want to show your brand what experiential marketing does to earn loyal customers, build brand awareness, and ultimately grow your business through activation.

For digitally native brands looking to test the waters of a brick-and-mortar setup, a mobile pop-up shop is one of the quickest ways to determine how potential customers react to your products.

Our goal at RMNG is to create a once-in-a-lifetime experience for your brand. With activation possible anywhere in the US, we help brands “pop up” in target markets and connect directly with the people you want to reach.

Mobile pop-up shops come in all shapes and sizes. What’s right for you depends on your goals.

The brands that have the best results, however, create positive micro-moments that attendees can associate with (and remember) the brand for years to come. Whether it’s a food truck slinging delicious eats in Times Square or a retail pop-up launching your brand-new product at a football game, it’s about knowing who your target audience is and the experience they get.

Here are some types of mobile pop-ups that have worked with our clients:

RMNG works with you to determine the best way to activate your mobile pop-up. We’ll drive the strategy on where to go, when to do it, and how to show up. The end result will  capture interest and drive impressions in the most impactful way possible for your brand.

A mobile pop-up offers your brand an opportunity to connect with customers in the real world instead of online. This gives you valuable insights into how the public perceives your brand, but also a chance to create the impression you want people to have. Pop-ups also allow you to test engagement in new markets by giving you a versatile experience to share with the world.

In our over 12 years of experience, we’ve learned that successful mobile pop-up shops craft an experience that people remember, talk about, and most importantly, share.

Here are a few things to keep in mind when creating a branded mobile pop-up shop:

RMNG will work with you to create a marketing strategy and pop-up event centered around your brand’s goals. From there, we’ll scout the perfect locations, and source and fabricate the right equipment and infrastructure. We’ll also build the entire pop-up experience to get people interested and talking about your brand or product. 

Our mobile pop-up shops are successful because of the local networks across the country we’ve cultivated and tap into for our clients. We can activate just about anywhere, using local food trucks and local talent to create a pop-up experience that people share online and through word of mouth. Location expertise, planning and production, and encouraging high-impact interactions with your activation are our bread and butter. Our goal is to create experiences that resonate with your potential audiences from start to finish.

What Types of Companies Benefit from a Mobile Pop-Up Shop?

• Food and beverage: Let your target market taste your product and get instant feedback if people love it or hate it.
• CPG: Give away product samples to potential customers to build brand awareness and see if they’re interested in a new product before launch.
• Sports and entertainment: We’ve worked with major movie studios, musicians, entertainment companies, and sports teams and leagues. 
• Tech: Tech companies often use mobile pop-up shops to launch a new product, create a PR stunt, or make a splash at conferences and events.
• Travel and hospitality: Entice potential travelers into heading to your destination or using your travel service by hosting a drawing for a free trip or vouchers.

RMNG specializes in creating experiential marketing activations for our customers to reach their audience. We work from ideation and strategy all the way through execution, including planning, production, and wrap-up. 

If we don’t think we’re a good fit for your company or can’t provide a unique experience with your mobile pop-up shop, we won’t waste your time. We want your mobile pop-up to be as successful as it should be – RMNG cares about your brand because your success is our success in every activation we work together on.

We offer a few niche services for businesses wanting to cause a splash in the marketplace. If a pop-up isn’t exactly what you’re looking for, check out our mobile activation options or dive deep into our experiential portal to see what could be.