Take Your Brand on the Road

An experiential mobile marketing tour brings your brand to the people – it puts your product or service right where they live and play.

The goal is to create micro-moments that connect you with your customers and leave a lasting positive impression. When it works well, a mobile marketing tour will grow your brand, lead to increased product sales, and give you insights into how the public sees you.

RMNG creates extraordinary experiences for brands in real life where people spend their time the most. The possibilities of meeting new customers and putting your brand out there are endless with an experiential mobile marketing tour.

 

notco

new york city – 2022

NOTCO

LOS ANGELES – 2022

NOTCO

AUSTIN – 2022

What Are Experiential Mobile Marketing Tours?

Mobile marketing tours are essentially a brand tour on wheels – like a concert tour that hits cities across North America. A mobile tour will expose those unfamiliar with your brand to who you are and what you do, using creativity and ingenuity to capture their attention. 

Experiential marketing mobile tours connect with people directly by targeting locations with high foot traffic that’s ideal for your customer demographics.

RMMG can activate anywhere in the United States and Canada due to our network. We tap our connections across the US to create incredible brand experiences at the local level – leveraging small businesses and talent in cities across America to build a connection between your brand, potential customers, and the communities they call home.

Experiential mobile marketing tours aren’t just for billion dollar companies. In our experience, we’ve seen small and emerging brands benefit from hitting the street to drive growth and increase awareness. 

We’re not looking to crank out another marketing campaign. We’re excited to build a brand experience for your company that turns into a lasting partnership with activations we can look forward to working on together well into the future.

daring

lights out fest – 2022

daring

palm tree fest – 2022

daring

coachella – 2021

How Your Brand Can Benefit from a Mobile Marketing Tour

Grow Brand Awareness

Target specific markets and audiences to grow your brand.

Create PR and Social Shareability Opportunities

Take your digital and brand marketing to a whole new level.

Increases Brand Affinity and Brand Recall

Give customers something to remember for years by creating a positive emotional experience.

Grow Your Customer Base

Great brand marketing leads to growth in sales and revenue.

How Experiential Mobile Marketing Tours Work

In our 10+ years of experience, we’ve developed a process for producing successful mobile marketing tours. Before we dive into how we work, however, here are a few things to plan before you launch any marketing tour:

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Know the type of people you’re trying to reach. Having a customer persona and knowing your target markets are crucial to your entire strategy.

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Next, you’ll want to pick the right location(s) in your target markets. Plan everything from the city, to the venue, to the time of day.

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Plan the infrastructure and logistics of the tour. Do you need to find equipment and staff in each market, or will you be moving everything to each market.

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What will the experience be? While there are always constraints, focus on engaging as many senses as possible (touch, taste, smell, sound). This is what makes an event memorable.

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Make sure you know what defines success.

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Make sure you have the budget.

When you work with RMNG, we’ll guide you through the entire process from start to finish. This includes helping you avoid planning a mobile marketing tour if we know it’s not going to work for you.

We start with understanding your goals. Everything we do is inspired by your specific brand and what you want the marketing tour to achieve. We explore what makes you want to do experiential marketing and the ways your brand can express itself in the world. For the planning stage, we can work with you, your in-house team, or run creative ourselves to design a brand activation that fits your aspirations.

A mobile marketing tour all starts with the right location. The location of where you go is the most important choice for the entire campaign. Without the right location, you won’t connect with as many people as possible.

 

PORTILLOS

BROOKLYN – 2021

PORTILLOS

TEXAS – 2022

PORTILLOS

BOSTON – 2021

Our network allows us to create brand activation experiences across the US. Our local partners know how and where to connect with the community. Tapping into local experts makes activations much more successful; they know the location like nobody else and can thrive as brand ambassadors for you on their home turf.

RMNG will strategize on what the tour will be, how we’ll leverage talent to help, the overall experience for potential customers, and more. We’ll work with you to make sure the mobile tour goes smooth and meets your goals – we won’t waste time with concepts that miss the mark. Our goal is  to make you the hero of your marketing team because we look for long-term partnerships with our clients.

SEINFELD

new york city – 2022

SEINFELD

SAN FRANcisco – 2022

SEINFELD

los angeles – 2022

Why Mobile Marketing Tours Connect with Your Audience

A mobile marketing campaign creates an experience that imprints a positive association with your brand. When you draw someone in with something so powerful, these moments are more important for connecting a human being to a brand than anyone imagines. The emotion behind that connection will make them loyal customers for life.

Every company wants to improve brand awareness. Isn’t that the goal of every marketing campaign? A mobile tour does just that. We want to do and learn more from every brand activation. We measure all types of interaction with activation, including people who pass by and give your brand a glance to those who engage with your brand ambassadors. Calculating mobile impressions, integrating technology like QR codes, and having brand ambassadors focused on email capture are ways we can track the success of activation and provide you valuable data about your brand and how potential customers perceive it.

When you do marketing tours correctly, they connect with your audience. They build moments that people want to share. That connection is a powerful motivator – good and bad. If a marketing tour goes wrong and leaves that audience with a negative impression of your brand, you lose customers for life. Don’t let your brand fall into lesser hands. RMNG creates captivating marketing tours from conception to activation.

Experiential Marketing Mobile Tours in Action

NotCo logo

NotCo

Collaborating with Rise Coffee, we used NotCo milk to provide lattes to thirsty people of New York City, Miami, Los Angeles, San Francisco, and other cities across the United States. Throughout the 4-month activation, we gave out 11.6k samples to build awareness about how delicious NotCo’s plant-based milk alternative is.

Batiste

Our goal working with Batiste was to reach out to existing and new customers, sampling their new, full-sized dry shampoo to target demographics. Our research and industry insight led us to tour five national markets handing out more than 4.5k bottles and popsicle samples. As a result, 99% polled were likely to purchase a Batiste product in the future.

Walmart

We created an impactful, engaging Southeastern tour to promote Walmart and McClaren Farms’ new partnership by teaming up with MKTG. Creating an IRL and digital program partnering with local food trucks and teams, we served more than 28.5k meals at 87 unique locations in five different regions with the help of five top-tier chefs.

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Frequently Asked Questions

What is a mobile marketing tour?

Mobile marketing tours are a series of events (experiential marketing activations) that bring your brand in front of a target audience. The number of events and locations will depend on your budget and goals. One of the benefits is the tour can be expanded and scaled once you prove success.

How much does a mobile marketing tour cost?

A mobile marketing tour will have an upfront cost and a per location/day cost. The setup costs can vary depending on the complexity of the experience, but per location, expect to pay between $25k and $60k (and up).

The location costs will vary depending on the market you’re in and the experience created. Factors that affect pricing include permits, venue costs, staffing, equipment, and transportation.

COVID-safe Marketing Activations

RMNG vets and COVID tests all staff involved in the event for all physical activations. We also use sanitation stations at activations upon request. If you’re concerned about COVID safety during your marketing tour, we’ve worked with many clients during the past two years to make sure everyone, including customers and the public, had a safe experience.

Find what is right for your business

We offer a few niche services for businesses wanting to cause a splash in the marketplace. If a mobile marketing tour isn’t exactly what you’re looking for, check out our mobile activation options or dive deep into our experiential portal to see what could be.

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