For the first part of our discovery of onboarding a client for an experiential activation, mood boarding is an integral part of expressing basic concepts. Our creative strategist will find herself scouring through Pinterest and Instagram tags looking for images that represent our overarching idea. Often we will render the concept if nothing similar exists, but a good chunk of the time, we leave it to images to tell not the whole story but a quick blip.
It stands to reason that when we are Pinteresting, we often see inspiring images but aren’t necessarily anything we would show to a client as a concept. However, innovative 3D architecture can inspire us to see beyond the constricting limitations of reality. We don’t say this to sound woo-woo, but imagination can be hard mental work. Putting on our creative hats is imperative when presenting concepts fabricated from nothing or something entirely different. While searching through the archives of imagination, we ran across a 3D designer we are low-key (but high key though) obsessed with named Nicole Wu.
Correctly named dreamscapes, her work transports all who come across it. Though we don’t plan to create an activation on a cloud in the middle of a cool, lavish desert, we channel her imaginative spirit to think outside the box when it comes to ideating for clients.
