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What Is Experiential Marketing and Is It Right for Me?
The Best Brand Advertising Is An IRL Activation
Experiential marketing is a 3D, moveable, touchable, interactive style of marketing that allows you to connect with your audience in the real world. Your brand can pop-up in the streets and engage with customers in real-time with product giveaways, food, discount codes, photo booths, Instagrammable moments, and more.
AMPLIFY YOUR BRAND WITH AN
EXPERIENTIAL ACTIVATION
SO WHY RMNG?
Your activations deserve seamless design, authentic audience connection, and on-brand impact. No two activations are alike. At RMNG, we make sure to bring memorable, high-energy production to your marketing campaigns. Let’s go!
So Why RMNG?
Expect curated strategies tailored to your brand’s unique voice from our award-winning creative team.
Drive Results
We successfully track the goals we’ve set and keeping your vision as our North Star.
YOU've Got Experience on your side
Twelve years of top-notch experiential marketing experience at your fingertips.
BOOST YOUR BRAND AND POP-OFF WITH A POP-UP
HOW IT WORKS
Discovery Session
We discover what you and your brand are all about and get the creative juices flowing. Whether it’s competitor analysis, identifying gaps, or examining past campaigns, we get the full picture of where you’ve been, where you are, and where you want to be.
Unique Strategy Curation
We brainstorm and devise a one-of-a-kind strategy just for your brand and put together the foundational pieces of your campaign. This is when we take what we can from campaigns that have been successful for you in the past and upgrade it with a plan of action for your new activation.
(Pre) + Production
We bring the vision to life as you enjoy the magic of hearing your brand’s name on everybody’s lips. With our incredible network of partnerships with cities, food trucks, and more, we take care of schedules, permits, staffing, and the overall fabrication of your event.
There’s no doubt that experiential campaigns are the future of marketing. Who doesn’t want to touch, feel, taste, and sense a product to know it’s right for them? We’re here to bring your audience on that journey, to hit your goals while providing 1:1 interactions through on-brand, seamless, high-energy production design. Your success is our success, and nothing gets people talking (and buying) more than a unique, hands-on experience.
FAQS
Q: How much does an experiential marketing activation cost?
The cost of an experiential activation can be a bit like asking how much a vacation will cost—it depends on a few things. First off, the size and scale of your activation is a big factor. Bigger setups often mean higher costs. Then, think about how many times you want to pop-up. If you’re planning to do it frequently, the pricing might be different compared to a one-time event. And don’t forget about the location! Where you want to set up can influence costs too. Different areas have varying expenses for permits, rentals, and logistics. However, prices generally cost $75k to $250k for a day or weekend activation. For multi-location campaigns, the range can surpass those numbers.
Q: What else can RMNG do?
First off, we’ve got your back with our strategic expertise. We’ll help plan and execute everything to match your brand’s biggest goals. Plus, when it comes to creativity, we’ve got that covered too! We’ll take your ideas and turn them into something spectacular. Finding the perfect spot is our specialty, so we’ll scout out the best locations to make your activation stand out. And when it’s time to build, our fabrication team will work their magic to create unforgettable experiences. And it won’t stop there! We’ll make sure your activation seamlessly fits into your larger marketing plans with 360-degree campaign integration, ensuring it packs the biggest punch possible.
Q: What is the lead time?
We prefer to have at least 1 month for mobile activations and 2 months for experiential pop-ups. As we say to all of our brands—the sooner the better.