TMA x State Farm
To celebrate the NBA All-Star Game, RMNG honored the NBA’s favorite snack by creating a peanut butter and jelly bar for State Farm. Attendees lined up for menu items aptly named to honor famous basketball players alongside the PB&J bar, which was custom fabricated to look like a giant loaf of bread. We loaded the bread bar into a State Farm-sponsored event in Charlotte, NC where the All-Star Game took place. The event featured live performances and DJ battles, as well as several lounge areas for guests to enjoy their sandwiches.
Servings
Location
Impressions
State Farm’s overall presence was anchored by the PB&J bar, stationed directly in the center of the venue, to remind attendees of the event’s sponsor. The activation was a surefire way to facilitate authentic brand engagement and interaction.
