When one of the most beloved television shows of all time found a new home on Comedy Central in syndication, there was cause to celebrate. With the goal of increasing brand awareness to let as many people as possible know of the move, we teamed up with Carisma to build a unique “mobile Seinfeld experience” and hit the hearts of some of America’s largest markets. 

 Sold Out In Every Location

To portray some of our favorites from Seinfeld’s expansive catalog of memorable moments, we toured 20 different locations in 5 different markets (NYC, Chicago, Dallas, San Francisco, and Los Angeles) with custom menus, memorable mobile graphics, brand ambassadors, and the classic snacks that we knew would evoke memories of everyone’s favorite Seinfeld episodes. 

The Snickers bars (which brand ambassadors suggested be eaten with a knife & fork), Junior Mints, Chocolate Babka (which takes a backseat to no babka!), Black & White Cookies, Coffee Cakes, and Ring Dings were such a hit that we sold out in all 20 locations, giving out over 15,000 samples in the process. Everyone walked away with a classic Seinfeld-inspired snack in their hand, a smile on their face, and a warm spot in their heart knowing their favorite sitcom was back in America’s living rooms!