To celebrate Portillo’s IPO, the cult-favorite restaurant took their fare on the road. We teamed up with our network and brought the delectable dogs and badass burgers to New York and Boston. In an even more incredible feat, one of the activations was right in front of the Nasdaq at Times Square, attracting thousands of passers-by. With an extended footprint for the ages, Portillo’s brought the party at 4:04pm with the Nasdaq bell.

Impressions

We worked with their incredible team for the nearly two-week-long activation to bring burgers, hot dogs, and shakes to the masses. It required the wrapping of three trucks and two chaser vans while the experience itself had custom wares to round everything out.

“RMNG were total professionals. They really know their stuff! We are convinced that the success of our Beef Bus investor days played a meaningful role in our wildly successful IPO.”

– Portillo’s