What started as a modest, two-week New York tour turned into a national tour, hitting major cities along the way. Most concerned with getting as many samples in the hands of as many people as possible, we focused on core companion products by teaming up with Rise, the incredible coffee company. We used Rise coffee and NotCo milk to provide lattes to the coffee-loving people of New York City, Miami, San Francisco, LA, and a few others.

We utilized our network to select the best trucks for the activations, which were the stars of the production. We kept things simple with menu A-frames and friendly brand ambassadors encouraging people to try the plant-based milk

Markets

“This Is everything! This sold me! I’m going to Whole Foods to buy it today.”

—Happy Future Customer