RMNG and Magnum come to Lollapalooza with the support of Miley Cyrus, the ultimate brand ambassador. Complete with a hype crew that helped create a pre-party to the main party, we created a Magnum photo opportunity and sick uniforms that attracted people to the activation. The photos perfectly represent the fun people had with the activation.

Impressions

We passed out merch and served Magnum’s ice cream from a bold, Miley-branded truck. Festival-goers couldn’t help themselves but to stop and dance with our energetic brand ambassadors.