When 9 Story Productions was preparing to release Chris “Ludacris” Bridges’ new computer-animated musical comedy streaming series on Netflix called Karma’s World, they wanted to generate some serious buzz. When 9 Story reached out to RMNG to help them raise brand awareness, we knew who to call and where to go. As an idea both inspired by and created for Ludacris’ own daughter, we knew that the core theme of the show – whose star uses her music to stay true to herself and not let challenges get her down – was one that all kids should see and hear. 

Merch Samples

We teamed up with locals Bulldog Billboards and Victory Marketing to hit the parishes of Louisiana, visiting 18 total districts over three days of full eight-hour driving the mobile billboard to different high-density locations. We also provided a street team with Karma’s World branded backpacks for their school gear and branded mini-electric fans to beat the heat. These brand ambassadors interacted with parents and kids all across the city, informing & educating them about the new show and its upcoming release – and handing out 550 of the mini-fans in the process (it was seriously hot in Louisiana!).

After the driving was finished we set up a filming location and invited kids (with parents in tow) to get the opportunity to play with the branded Karma’s World doll. The doll provides African American girls with their very own version of the Barbie doll styling head, allowing them to both interact and engage with the new show while also finally having a styling doll that looks like them.