RMNG Agency created the Bite Me Tour, a multi-city food truck promotion tour for Impossible, a company that develops plant-based meat products. The Bite Me Tour’s purpose was to create awareness for their vegan sliders and to hype its debut on menus in local restaurants. RMNG custom-wrapped 12 experiential marketing trucks, trained multiple culinary teams on Impossible’s cooking procedures, and then took the tour to four cities across the country to spread excitement for the Impossible Burger.

Wrapped trucks

What started as a four-city tour quickly turned into thirteen, ultimately making a total of 31 stops at events both big and small like the South Beach Food and Wine Festival and standalone pop-ups near restaurants that serve Impossible’s product. After 31 activations across four months, RMNG helped Impossible serve over 33,000+ sliders and drew a huge organic increase in their social media following, thanks to visitors spreading the word with #BITETHEIMPOSSIBLE.