Impossible Foods has done it again! Adding to their already expansive, product-based food lineup, Impossible wanted a big bang to celebrate their new chicken nuggets. RMNG and Impossible put our heads together to develop a campaign focused on gamification and the victory that Impossible obtained over real chicken. We allowed people to interact with a fabricated custom voting mechanism to bring a sense of fun competition.

Votes Cast

For the activation itself, we sampled both real chicken nuggets and Impossible’s plant-based nuggets. This fabricated machine allowed participants to vote on their favorite of the two nuggets, complete with a disembodied voice either showing gratitude or comically voicing remorse for the “wrong” vote.

Consumers loved the interactive elements of the event as well as the branded wares and swag we passed out.