Hearst’s new automotive division, Hearst Autos, reached out to RMNG for a B2B tour serving ice cream cones in several markets. We stopped by Hearst partner agencies to get the word out about Hearst Autos’ rebrand and revamped social media strategy. The fleet of ice cream vehicles, decked out in the brand’s signature black-and-yellow, dished out our custom menu featuring themed ice cream flavors like “Rocky Road and Track” as well as “Strawberry Start Your Engine.” 

We hired street teams in New York, Detroit, and Los Angeles to keep the energy at our activations high while agency employees waited in line for complimentary dessert.

Impressions