In celebration of George Lopez’s taco brand being released by Nextbite, RMNG activated in Colorado to new and existing fans alike. We worked with our national network to set up shop in multiple locations with a menu of chips, salsa, and tacos, plus a kickass giveaway component. Our primary activation stop took place in front of the theater where George Lopez was performing with an entourage of low riders and cafe lighting. It was an absolute spectacle and even those not going to the comedy show came to see what it was about.

Markets

An interesting element of this activation was the exciting giveaways that took place. Within a select amount of taco boats, we included branded gift cards of $500 randomly given away at different times throughout the four-day activation. Customers, able to see that they too could be winners, got others excited to come out and take their chance at winning. Apart from that, the overall vibe of the event was laid back, fun, gritty, and interesting, similar to the brains of the outfit, George Lopez.

“I’m not even kidding, these are delicious!”

-A Happy Customer