When UPROXX and RMNG Agency teamed up, the result was The Limóbil, the world’s first chip bag on wheels. Our mission was to create a completely custom, immersive experience to generate excitement for an all-new Doritos flavor. The Limóbil, a food truck topped with an open bag of Flamin’ Hot Limón chips and rolling on lime-shaped wheels, created an underground nightclub experience everywhere it went with custom vinyl interior, orange specialty lighting, and a fully branded lounge + DJ booth.

Estimated Impressions

Over three days, over 8,000+ chips were distributed at iconic LA hot spots like Canter’s on Fairfax, Grand Central Market, and Baby Blues BBQ. Our mobile experience featured exclusive performances from Smrtdeath and Adam Weiss and influencer visits from Mike Pak and Chloe Chaidez.