Snoop Dogg is doing some incredible things and thanks to our lucky stars, we got to be involved. Teaming up with Beyond Meat, we created a local LA tour stopping at schools to bring plant-based alternatives to the masses. Attracting people to want to try the samples was fairly easy; apart from having a familiar face on the truck, the truck was literally gold. Snoop even opted for the gold chrome rims, making it the first in RMNG history.

Youth Outreach Locations

Utilizing locations close to Snoop’s heart, we were able to activate in a variety of areas over two months, such as youth sports practices and games and local give-back events, near and dear to Snoop’s heart.