When The Soze Agency was asked to help the I Am An Immigrant brand promote Immigrant Heritage Month, they knew that one of the best ways to do it properly would be through food – the medium that brings cultures, families, and communities together. Soze also knows that when you’re doing an activation involving food, there’s only one agency to go to if you want it done right: RMNG.

Deciding upon four different markets (New York, Orlando, Seattle, and Minneapolis) and eight total locations, we partnered with celebrity chefs who curated custom menus in celebration of a multitude of global cultures. To give the most well-rounded and representative experience that we could, each market had two trucks: one branded truck that executed a custom culinary menu, and another local truck used to celebrate their story and highlight their brand + cuisine.

Samples Provided

The activation was conducted over 30 days, totaled 12,500 attendees, and served over 10,000 samples & 15,000 drinks. Food has served as a way to bring people together throughout history, and foodies have always had an appreciation for the various cultures of the world. 

Everyone has to eat, so what better way to highlight the different cultures that make America the melting pot it is than through food? By bringing people together to break bread in celebration of the myriad cultures that make our nation so great, we helped to highlight different stories & cultures while also reminding everyone that we’re all just humans in the end.