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Walmart x MKTG

MKTG teamed up with RMNG to create an engaging and impactful Southeastern tour to promote Walmart and McClaren Farms’ new partnership. We created a unique and custom IRL and digital program by partnering with local trucks and teams with impactful fabricated footprints. The campaign focused on five different regions: Mississippi, Georgia, Alabama, North Florida, and South Florida for this program.

Meals served

Unique locations

Top tier chefs

A table outside of a McClaren Farms food truck with a stack of menus, a potted plant, and two boxed order of McClaren Farms food.

We partnered with local food trucks and chefs to create a custom menu to promote Walmart x McClaren Farms’ new partnership. Each market had a fabricated footprint to create an immersive experience for guests that would be eye-catching from afar and magical when up close. We also created a digital experience for consumers to virtually engage with the brand and locate each truck for an in-person visit! We brought each experience to community-driven locations throughout multiple cities in the Southeast region.

A marine smiles and gives thumbs up while receiving his order from the McClaren Farms food truck.
Two smiling blue collar women walk away from the McClaren Farms food truck while holding their orders.
Woman in red shirt smiles as she receives her order from McClaren Farms food truck.

“Thank you so much McClaren Farms and Walmart for stopping by! How delicious is this skirt steak? I am going to buy this meat right after work so I can make it at home for my family.”

– Guest at Seaboard Luau in Miami

Two young women smile and pose for the camera while holding their food outside the McClaren Farms food truck.
A male and female cyclist receive their food from the McClaren Farms food truck.
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