Visible—an affordable cell phone service utilizing Verizon’s network—brilliantly decided to paint Denver blue as a marketing technique to sign up new users and direct traffic to their website. Visible wrapped various modes of public transportation in blue, launched an in-store experience, and placed ads across town in newspapers and on billboards. The Visible team understood the most impactful way to reach consumers was to simultaneously launch a mobile experience. Visible challenged RMNG to launch a 2-month mobile pop-up activation with an extended branded footprint all within two weeks.

Our pop-up experience included a branded food truck with a custom menu, an extended footprint with key Visible branded elements, and permissions and permits at some of Denver’s hottest fall events. We worked diligently with our partners to secure approvals at targeted locations, including Denver’s Oktoberfest, Denver’s Great American Beer Festival, the Rockie’s Coors Field, the Bronco’s Mile High Stadium, Civic Center Eats, and 13th Floor Haunted House.

Locations

Our team strategically placed brand ambassadors within the footprint to maximize our in-person conversations among each consumer touchpoint including giving away redemption cards to increase our lead capture. Additionally, consumers were gifted event-specific branded giveaways utilizing the Visible promotional team to give our Bronco’s fans Visible stadium bags, our Oktoberfest friends Visible hats, the brave Haunted House visitors Visible light up slap bracelets, and our beer connoisseur’s Visible koozies. The RMNG team managed all shipping, logistics, operations, and inventory for the extended footprint and giveaways throughout the program.