The Conners

From February 12th – 16th of 2019, we produced a fully branded mobile experience for the ABC TV show The Conners in conjunction with our friends at MKG. We handed out two stew options, branded mini pies, and root beer with branded koozies to community members all around the LA area including LA Live, 3rd Street Promenade, and Downtown Disney. Additionally, we also curated a Press Day where we went to four different outlets including Variety Magazine, Entertainment Tonight, KABC, and Extra providing The Conners experience.

Servings

Locations

Tasting w/ ABC

Menu items included the consumers’ choice of either a beef or vegetarian stew, a choice between a mini custom apple, cherry or sweet potato pie, and canned rootbeer as shown in the show. We retrofitted the truck and external footprint to mimic the show’s diner vibe!

A man with long hair uses his phone to take an image of the back of The Conners food truck that shows a still from the show.
Customers line up at the busy The Conners pop-up in LA.
Eager customers line up at The Conners pop-up in LA with a still from the show visible on the back of the food truck.
LA crowd lines up at The Conners pop-up for root beer, pies, and stew.
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