We hit ‘The Sweet Spot’ with our latest promotional campaign in Missouri, where gourmet sandwiches and salads were hand-crafted using fresh NatureSweet tomatoes. Visiting the most unlikely of spots, grocery store parking lots, the promotion turned these spaces into exciting hubs of social engagement and foot traffic.

Sales Growth

RMNG and NatureSweet brought a branded food truck, a pop-up shipping container bistro and a cafe style buildout to the residents of Missouri in order to serve a free lunch time treat that exemplified some of the best ways to eat their new tomatoes. This eighteen day activation garnered extraordinary impressions and produced servings to the hungry and excited residents of St. Louis. The best part? It all happened in grocery store parking lots!