Together through our initial discovery phase, our teams created a program to reach existing and new Batiste customers. Our research and industry insight led us to five national markets with the goal of sampling Batiste’s new, full-sized dry shampoo to their target demographic. We brought together a passionate team and state-of-the-art vehicles that could manage all of the demands for a month-long ‘Scents of Summer’ tour.

Polled likely to purchase product

Our program began with the superior branding of four trucks and a team training in each market.

We traversed five major markets to bring forth the new fragrances and formula of Batiste. From the coast to the inner cities, we were welcomed by sun-kissed guests. By the end of the tour, our teams were working flawlessly, inching towards our goal to sell out each day.